Bespoke Website Design – what does it actually mean?
The website design industry has struggled with terminology for years now. Clients mention how a previous company used “jargon” to initially dazzle them and then ultimately this jargon confused the heck out of them later down the line resulting in an unsuccessful project!
Bespoke website design is an unusual term that some clients are unfamiliar with. It can be confusing because it doesn’t really mean anything in particular, but when used to refer to websites and web designing bespoke means customized or made specifically for one person instead of something mass-produced like clothes at Walmart.”
I’ve never really looked at the definition of bespoke before, but thought it might be worthwhile when writing an article about this word. The first thing that came to mind was “tailor made item; custom tailored for you.” But then I found out something much more surprising: “Bespoke means exactly what you think–it’s all handcrafted and customized.” – here’s what the Oxford dictionary tells us;
Definition of Bespoke – adjective – British
(of goods, especially clothing) made to order:a bespoke suit
(of a trader) making bespoke items of clothing:the bespoke tailors of Savile Row
(of a computer program) written or adapted for a specific user or purpose: completely bespoke software systems
It was as expected, except when it defines its use with a computer program. I had always thought ‘bespoke’ meant made for an individual’s requirements in life whereas IT can also refer to something being adapted specifically for the user or purpose they need it – this led me into confusion about whether bespoke applies more so than not!
The key takeaway from these words spoken by experts is that there seems no set answer here; instead every situation will differ depending on context and who you ask (personally).
As design evolves, so does the industry. And this is something we see with website development all of the time- a company will create an original layout that they are proud to show off as unique and then after just one or two customers have seen it anyway, those same templates are edited slightly for new clients who want their site tailored specifically towards them.
There are some who would argue that with a bespoke suit the material already exists, but it is not true. The like for like comparison should be buying an off-the-self suit and then having them alter it to fit your body type or needs; this way you can customize every detail about how they make their clothing so there isn’t any guesswork involved in what will happen if something doesn’t quite match up when worn as part of someone else’s wardrobe
In conclusion, there isn’t a set definition of what makes up bespoke web design. However the term can be added to website development and as long as some pixels here or there are changed in your project it may appear that way (rightly so). At Logic Design we definitely do not think this is acceptable because your site should only serve you based on our requirements rather than existing content out-of-the box just waiting for someone else’s branding efforts; which why every single one starts with an empty canvas each time around meaning they truly 100% are “bespoke”.