Search Engine Optimization (SEO) is the act or process of building and promoting a website to ensure the highest possible rankings in the major search engines. The aim is to make and improve the appearance of a website or a webpage in search engines such as Google, Yahoo, and Bing etc.
SEO considered HOW SEARCH ENGINE WORKS and WHAT PEOPLE SEARCH FOR? The answer is the specific words or phrases (keywords) typed in search engines by their target audience. Optimizing a website or a web page may include writing and formatting their content and HTML according to the keywords to promote a site or a page to the highest possible rankings in the major search engines
We use a basic rule for optimizing website CAMELOT.
A website is just like a newspaper or magazine. If the newspaper just has images in it, you would not be able to make sense of what you are seeing. The same is true for when the search engines browse your site. Search engines have a selective vision, and only choose to see text when gathering information about your website. It is therefore important to provide content that is descriptive and informative. This also benefits both the SEO and your visitors. The content should be unique and keyword-rich.
The longer your website has been online, the greater its reputation will be in the eyes of search engines. This means that a site is stable and a result it will push your site higher up in search engine results
There are three main tags that contain much importance for search engines
The URL means address if made correctly can improve your ranking. The search engine looks for keywords in a URL and this process your site
Link building is the process of getting other websites to link to your website and it’s an extremely important part of SEO. Link building techniques may include buying links from others, reciprocal linking or entering barter arrangements. It will also push up the search engine rankings as a result.
There are two types of links; reciprocal and one way. One way links are better for search engine optimization than reciprocal links as it shows that your website is a valuable resource.
To improve the ranking of the site we use CSS based layouts. CSS based sites will help us to gain the highest possible listings as they provide a simple and logical structure for the content which allows the search engines to make a good analysis of the content of your website.
Text formatting is an important aspect of SEO. Any search engine checks the format of your site. Search engines place a large importance on the text contained within header tags (h1 tag, h2 tag, h3 tag and so on).
What use are the most beautiful website and the most professional online shop, if you are not found? Right, nothing! Because just like a shop in the city centre, the location determines the success or failure.
Search Engine Optimization or in short SEO(search engine optimization) and search engine advertising, including SEA called (search engine advertising) now belong to any professional website about how an attractive design and a high level of user-friendliness. Because if your website is not found in the major search engines like Google or Bing, visitors and potential customers so stay out. To the found search engine to be numerous factors responsible, which can be basically divided into two areas, namely on-page and off-page factors. Professional search engine optimization therefore always consists of two optimization areas, the on-page optimization and off-page optimization. When it comes to on-page optimization factors can be made on the website itself, such as a valid source, optimized metadata or a targeted internal linking. As off-page optimization factors are called who take influence from the outside, such as inbound links from other websites or social aspects of Facebook, Twitter or rating platforms.
Site Concept took into account already in the project creation all the necessary on-page factors and thus reduced costs at a later search engine optimization. We analyze relevant keywords (search terms), and your competitive situation, an individual strategy to develop for you, so you front are to be found in the search results and maybe a long-term success on the web.
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