Search Engine Optimization
SEO strategy as a success factor
Very many users find websites through search engines. The decisive factor is the ranking of the page in the search results list, the higher the position in the list, visit the more users the page. With search engine optimization (SEO) can actively influence this ranking. Even simple technical and editorial measures usually lead to positive effects.
The importance of onpage optimization
The on-page optimization refers to adjustments technical and content type on its own website and is not influenced by external factors.
One aspect of the on-page optimization is the technical SEO source code. Here many parameters in the source code of the site must be considered: for example, the use of semantic markup (schema.org), speaking URLs , the maintenance of page title (title tag) , headings and all metadata (Metadescriptions, keywords …) and individual old- attributes (photos, links) are observed. Furthermore, a logical and clear internal link structure facilitates indexing by the search engine crawler.
“Content is King!”
The technical aspects are important, but the content is ultimately the most important ranking factor. Custom content ensure quality . A website that is filled with high-quality content is positively evaluated by search engines and can achieve better ranking positions. The analysis and selection of the appropriate keywords (keywords) plays a decisive role in this respect. As ” Unique Content ” means content that exist on any other site. Any kind of duplicate content ( ” Duplicate Content “) is removed from the search engine index and should be avoided.
We develop SEO-compliant content marketing strategies. Our editors optimize the content for search engines, ensure a consistent information architecture and write media-adequate texts – always with a view to the users. For texts are read by people and must be useful and understandable. Only with the right content are communicative goals achieved and web appearances in search engines well positioned. Our team will advise you on all editorial activities related to your Internet presence.
What is Offpage Optimization?
Offpage optimization refers to all measures that can not be implemented on the site itself. So are about the number and quality of links (often called backlinks) to the most important evaluation criteria of the Google rankings. Google sees backlinks as a kind of recommendation for the site, and pages with many “recommendations” are better ranked. In addition, the quality of the “recommendations” plays a role.Therefore, links from sites that themselves have a good ranking have been weighted higher than others. A measure by which the quality of a website is considered from the perspective of Google, for example, theGoogle PageRank .
Strategic link building
A well structured website with appealing content is often recommended and linked on other websites. In the case of the link construction (also called “linkbuilding”), you should therefore proceed in a targeted manner.We can accompany you professionally in this way, in order to permanently position your website in specific topics.
Social Signals as a ranking factor
A social signal is the naming of a URL in social networks. Search engines examine not only the link structure, but they also analyze how much the user through a website within social networks such as Facebook, Twitter, Xing, Pinterest, LinkedIn exchange.
Mentioned in the form of ” likes “, ” tweets ” ” shares ” , ” votes “, ” pins “, ” comments ” or ” views ” that are generated by users on the social media channels, apply for search engines as a trusted recommendations and improve the ranking. A solid social media strategy is ideally suited to such a social signal (also “new backlinks” mentioned) to generate.
How we can help you with your search engine optimization:
- SEO workshops
- Keyword analysis
- Content Marketing
- Editorial office
- Technical onsite optimization
- Maintaining metadata
- Create Google products (Google places, Google News, Webmaster Tool …)
- SEO support & monitoring: tracking, monitoring, analysis and reporting